Pre-congress
Headline
Pre-congress
Pre-congress
Date: August 19
Format: Virtual

Mayra González
Divisional Vice President of Marketing and Sales Transformation, Nissan Europe
Mayra is a global executive with over 25 years of senior management experience, recognized for her strategic leadership, rigorous execution, and ability to generate sustainable growth in complex and highly competitive environments.
She is especially recognized for her leadership as CEO of Nissan Mexico, becoming the first woman in the group’s history to lead a country operation.
Her career includes top management positions in Mexico, the United States, Japan, Latin America, and Europe.
Conference
The speed of change outpaces companies’ ability to adapt, and leadership faces one of its greatest challenges: transforming talent, culture, and results simultaneously. Drawing on real-world experiences leading global operations in Europe, Japan, Mexico, and the Americas, Mayra González will share her vision on how to build resilient, multicultural, and high-performing organizations in contexts of constant uncertainty and crisis.

Alejandro Melamed
Founder & CEO Humanize Consulting
He is an executive coach, confidential advisor, disruptive consultant, and a leading figure in the future of work, the human side of digital transformation, and more human and purposeful leadership.
His career spans 25 years in executive positions at multinational companies. He was Vice President of Human Resources for Southern Latin America at The Coca-Cola Company.
He is the author of several books and teaches at the university. He holds a doctorate in Economics and directs the Advanced Leadership Program at the University of the Andes.
Conference
Alejandro Melamed will present how talent management is transforming in organizations in today’s era of ungovernable change, with the application of Artificial Intelligence.
In his talk, he will address the new rules of work and the impact of technology on the workforce, the experience economy, exponential leadership, and the development of critical skills.

